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© 2001 CAER.
Web design by


Ken Hall Graphic Design

 

 


CAER Communication Plan – latest update December 2003

Issue: to review and document present communication means and messages, update key messages and activities, identify gaps and plan future calendar of events and tactics

Key messages: Community Awareness and Emergency Response – CAER CVECO messages
¨
Prevention, Preparedness and Response
¨ Industries and Municipalities Working Together
¨ Committed to improve and ensure the safety of our community
¨ Keeping the Community Informed
¨ A Prepared Home is a Safe Home
¨ Shelter in Place = Go Indoors

Stakeholders

Activity

Means - present

Gaps/Comments/Future tactics

Cost and Resources

Community - Residents
City of Sarnia
St Clair
Township
Aamjiwnaang
S-L County
St Clair County USA

Municipal Leaders

CAER groups
L/K School Board
Separate School Board
Municipal responders
Industry employees
Lambton



Hospitals Group

Industry CAP’s

 

 

 

 

Media

Welcome Wagon

Chamber of Commerce

Tourism

 

Newsletter - CAER Community Report



Website

 

 


Video

 

 

 

 

Personal Action Guide

 

 


SADDs/
CVECO drills

 

 

 

EP week open house/displays

 

 

Press releases

 

 

Speaking Opportunities

 

 


Advertising

 

 

 

 


Develop Communication Plans for Special reports/info

 

 


CVECO - Quarterly breakdown of incidents by month and YTD

FM radio

Billboard on highways

2 issues per year -

 



13 hits per day,18024 in 3.5 yrs.
one time=75%, 8+= 21%
Has all key messages

 

 

Updated Q4 2002 – All nursing homes, Sarnia Library, School Boards

 

 

 

New guide updated Q2 2003
CAER distribution during EP display held May 7,2022
IOL distribution to neighbours
Distributed by Welcome Wagon.




Date: Sept. 2003

 

 

 


Date: May 7, 2022

Clearwater arena, few public, grades 7&8, some displays updated, PAG contest


Power Outage press release
Allport device press release
Communications Task Force Press Conference and release – May 2003


Times Herald – Port Huron
Brantford CAER, Sarnia Seaway Kiwanis, Sarnia PMA, Port Hope
CAER, Point Edward F.D, Thompson Gardens, Residence on the St.Clair, Dow CAP

 

Bluewater Business Quarterly articles,
CAER open house invite Ad, Allport Ad, sponsorship of community events, Pee Wee Hockey Team. Ads in Crime Watch and Firefighters magazines, Sponsorship of Radio Safety Campaigns.

 

New siren campaign 2002,

Allport device 2003

 

 

 

Information prepared for board meeting.

 


EARS

 

 

Opportunities:
1, more emphasis on key messages as developed,
2. subcommittee for edit/message content

Opportunities:
1. add press releases to website,
2. increase use among members,
3. how effective?, measure through community survey? New logo?

 


Opportunities:
1.show present video on Cogeco Channel six
2. make available to Chamber of Commerce - local business plans.
3 NEW small -business oriented Video - engage businesses to train employees " you are responsible for your employees"- know what to do in an emergency.
Take CAER of you and your family

Increase use by public.
PAG contest at EP display not effective
Opportunity:
1. Get buy in from teachers to have in-school contest.
2. Prepare a tool kit like school boards have done
3. Public survey concerning home emergency response plans is needed

CVECO practices yearly, Community should practice yearly – Tornado anniversary date?

Opportunity:
Develop a community response drill, exercise (Shelter in place drill how to evaluate?)

The event shows community we have equipment, we have partnership, but doesn’t get key shelter in place messages widely distributed. Attendance limited




Opportunity:
Keep an up to date scrapbook of CAER events, communications, press, etc.

 


These have been to inform of our activities and to alert people to what we are developing; ie: Allport device, FM radio station etc

 



Opportunities:

Investigate free, regular, advertising in Observer/ Sarnia this Week/ Beacon every edition, Saturdays Community page, possible use of calendar (B.Schairer). Reactivate bus campaign





Opportunities:
Investigate Other groups / means we should be engaged in, e.g. Tourism booth, tie to United Way, Inserts in Water Bills, Celebration of lights, electronic sign with running message at Bluewater Bridge,

Banners with simple messages at arenas – " Shelter in Place = Go indoors"

Opportunity:
Send info to Municipal officials on three councils after each board meeting

 

Opportunity:
develop dedicated FM station broadcast of CAER messages during an emergency 106.3 fm Proposal "Tune to FM radio for emergency info"

28,000 copies- at cost of $ $6.2K/issue for print and delivery
Distributed by Sarnia This Week - Sarnia/PtEdward & Girl Guides - Corunna area.

Ken Hall is Website manager,
Cost??

 


Cost?  $10K

 

 

 

 

costs?

 

 

 

large CVECO partners commitment required

 

 


large CVECO partners commitment required

 

 

 

 

 

 

 

 

 


2002 $11K

 

 

 

 

 

 

 

 

 

 

 

Format being developed.