Community -
Residents
City of Sarnia
St Clair
Township
Aamjiwnaang
S-L County
St Clair County USAMunicipal Leaders
CAER groups
L/K School Board
Separate School Board
Municipal responders
Industry employees
Lambton
Hospitals Group
Industry CAP�s
Media
Welcome Wagon
Chamber of Commerce
Tourism
|
Newsletter -
CAER Community Report
Website
Video
Personal Action Guide
SADDs/
CVECO drills
EP week open house/displays
Press releases
Speaking Opportunities
Advertising
Develop Communication Plans for Special reports/info
CVECO - Quarterly breakdown of incidents by month and YTD
FM radio
Billboard on highways |
2 issues per
year -
13 hits per day,18024 in 3.5 yrs.
one time=75%, 8+= 21%
Has all key messages
Updated Q4 2002 � All nursing homes, Sarnia Library, School Boards
New guide updated Q2 2003
CAER distribution during EP display held May 7,2022
IOL distribution to neighbours
Distributed by Welcome Wagon.
Date: Sept. 2003
Date: May 7, 2022
Clearwater arena, few public, grades 7&8, some displays updated, PAG
contest
Power Outage press release
Allport device press release
Communications Task Force Press Conference and release � May 2003
Times Herald � Port Huron
Brantford CAER, Sarnia Seaway Kiwanis, Sarnia PMA, Port Hope
CAER, Point Edward F.D, Thompson Gardens, Residence on the St.Clair, Dow
CAP
Bluewater Business Quarterly articles,
CAER open house invite Ad, Allport Ad, sponsorship of community events,
Pee Wee Hockey Team. Ads in Crime Watch and Firefighters magazines,
Sponsorship of Radio Safety Campaigns.
New siren campaign 2002,
Allport device 2003
Information prepared for board meeting.
EARS
|
Opportunities:
1, more emphasis on key messages as developed,
2. subcommittee for edit/message contentOpportunities:
1. add press releases to website,
2. increase use among members,
3. how effective?, measure through community survey? New logo?
Opportunities:
1.show present video on Cogeco Channel six
2. make available to Chamber of Commerce - local business plans.
3 NEW small -business oriented Video - engage businesses to train
employees " you are responsible for your employees"- know what to do in
an emergency.
Take CAER of you and your family
Increase use by public.
PAG contest at EP display not effective
Opportunity:
1. Get buy in from teachers to have in-school contest.
2. Prepare a tool kit like school boards have done
3. Public survey concerning home emergency response plans is needed
CVECO practices yearly, Community should practice yearly � Tornado
anniversary date?
Opportunity:
Develop a community response drill, exercise (Shelter in place drill how
to evaluate?)
The event shows community we have equipment, we have partnership, but
doesn�t get key shelter in place messages widely distributed. Attendance
limited
Opportunity:
Keep an up to date scrapbook of CAER events, communications, press, etc.
These have been to inform of our activities and to alert people to what
we are developing; ie: Allport device, FM radio station etc
Opportunities:
Investigate free, regular, advertising in Observer/ Sarnia this Week/
Beacon every edition, Saturdays Community page, possible use of calendar
(B.Schairer). Reactivate bus campaign
Opportunities:
Investigate Other groups / means we should be engaged in, e.g. Tourism
booth, tie to United Way, Inserts in Water Bills, Celebration of lights,
electronic sign with running message at Bluewater Bridge,
Banners with simple messages at arenas � " Shelter in Place = Go
indoors"
Opportunity:
Send info to Municipal officials on three councils after each board
meeting
Opportunity:
develop dedicated FM station broadcast of CAER messages during an
emergency 106.3 fm Proposal "Tune to FM radio for emergency info" |
28,000 copies-
at cost of $ $6.2K/issue for print and delivery
Distributed by Sarnia This Week - Sarnia/PtEdward & Girl Guides -
Corunna area.Ken Hall is Website manager,
Cost??
Cost? $10K
costs?
large CVECO partners commitment required
large CVECO partners commitment required
2002 $11K
Format being developed. |